Ahhh, the trials and tribulations of small business owners! Dive in with me about the complexities of copywriting and unravel its many challenges:
Time is a precious commodity: I don't have to tell you that as a small business owner, your schedule is probably overflowing with tasks to tend to. With so much to do, how can one find the time for copywriting?
Identifying your Premium Prospects: A crucial aspect of copywriting is deeply understanding the needs, desires, and pains of what I call your "Premium Prospects." Without proper insight into your audience, your messaging is likely to fall flat.
Writing...there's an art & a science to it: Crafting compelling copy that resonates with your audience can be a daunting task, especially if it's not in your wheelhouse.
There's a psychology to selling: Effective copywriting goes beyond grammar and persuasive language. It requires a deep understanding of consumer behavior and the art of selling.
Knowing how to strike the right balance: Striking a balance between creativity and brevity is no small feat, especially with the goal to stay "on-brand." To write copy that is both attention-grabbing and succinct takes skill and experience.
This Brain-Based Copy Triad addresses the THREE
distinct pillars for curiously engaging copywriting
PILLAR ONE // Personalization at Scale (emotional / right brain)
One of the often overlooked yet hard-to-ignore foundational principles in copywriting is the importance of market research. Once you have a profound understanding of your prospect's pains, fears, frustrations, desires, dreams and aspirations you can craft copy that connects because of its relevance. While your messaging may be broadcasting to thousands of people, it will seem as if you are speaking directly to that ONE Premium Prospect.
PILLAR TWO // Ethical Persuasion (logic / left brain)
Ethical persuasion is a form of persuasive writing that involves using natural language to build trust with the audience by providing meaningfully relevant content that resonates with them on a personal level. As analytical and logical information is presented, your prospects will also recognize how your products/services will fit into their lives.
PILLAR THREE // Personal Branding & Storytelling (emotional / right brain)
Storytelling holds tremendous value in the realm of personal branding. It is a way for you to connect your experiences and convictions in a manner that is both memorable and captivating. Through the art of storytelling, you'll forge a potent emotional bond with your premium prospects. Showcase your expert positioning and further strengthen your personal brand.
To find out more about how this "Done-For-You"
Triad can help you achieve your messaging goals:
Some Copywriting Options
Done-For-You Market Research Dossier
Long form Sales Pages
VSL / Video Sales Letter
Origin Story script
YouTube video scripts
Not sure what you need? Schedule a call with Patty
A La Carte options available, of course
Are you ready to take advantage of this
Hi there, I'm Patty Dominguez, a Positioning expert and Messaging Maven. I bring my 20+ year successful track record and expertise working with Fortune 50 to Small businesses. My goal is to help you achieve clarity in what makes you different and create resonance with your message so you can stand out in your market.
Positioning you for success,
Patty's Work Has Been Featured On:
These Results Can Be Yours Too...
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Master Coach for Beauty Professionals & Sales Expert, The Beauty Mastermind
Are you ready to take advantage of this
Hi there, I'm Patty Dominguez, and I'm a Positioning Expert, digital marketer, coach and mentor for Women in Business.
What I bring is the high-level strategic business & marketing methodologies, curated from my Fortune 50 experience to the small business owner / entrepreneur.
Since 2012, I’ve been mentored by the world’s best direct response experts learning cutting edge marketing strategies that are relevant in today’s world for small business owners.
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