It's depressing, isn't it?
Even though millions of coaches will try to expand their client base by marketing online this year, very few will succeed.
Some people will achieve success for sure... and many others will struggle.
What started was a long journey of following one guru after another, investing in courses, attending webinars, conferences, summits, reading books and listening to way too many people about what I could do for my business.
"You're one funnel away..."
"You need to be on Instagram"
"What you need is this funnel..."
Funnels, Shmunnels...
Maybe it's even happened to you already. You're launching your marketing campaigns, but you end up struggling to connect with the right type of customers instead.
Or perhaps you are trying to attract a better level of clients, but only end up with lower than expected engagement.
Listen, if you've ever felt like this, let me just reassure you that you're not the only one.
And let me also tell you that it's not your fault if you've tried your hand at messaging and failed before.
I was still consulting with big corporations and was applying my over eighteen years in Fortune 50 and management consulting experience.
I was working on a new product launch, where there were people from all over the globe and looking around the room I realized that there were many people working on this one product launch.
Many hours talking about the positioning of this product... a cookie!
to create sustainable success unless
you have your Positioning in place.
It's no wonder why typical marketing tactics haven't helped you grow your business like you wanted.
It's no wonder that the lucky ones make it look so easy, while you struggle.
Until now, that is.
Eventually, serious business owners realize they need to focus on differentiation in order to stand out.
You probably already know how key it is to show up uniquely (there's so much noise out there!)
I've distilled my Positioning experience working with the world's biggest brands over my eighteen years of experience working in Fortune 50 and management consulting.
I developed The P2P Frameworkâ„¢. This program will support you with a "paint by numbers" system so that you connect with your premium prospects and create a win/win rapport to be seen as the only viable solution.
You probably already know just how important it is to follow a proven system...
Winning positioning allows you to charge your worth. No more playing the price war game where you are seen as just another provider of services.
Best of all, this is a simple system, you'll learn how to make your competition irrelevant. I'll show you the exact "checkmate move" so that your premium prospect see no one else as a viable option.
Every step of the P2P Frameworkâ„¢ is backed by extensive proven marketing principles.
Dr. Elizabeth Lombardo
America's Most Requested
Celebrity Psychologist ,
ElizabethLombardo.com
Patty has been there to guide me through that, and I'm so grateful....
Oh my gosh, you need Patty..."
Val Hemminger
A Family Law Lawyer
valhemminger.com
The fact that you are here means that what you've been doing for your marketing has given you tepid results at best.
With the Positioning to Profit Mentorship Program you can zero in on your niche, the problem that you solve and speak directly to your premium prospects in a way that has them saying to themselves, "Wow, it's like you're in my head... you so get me!"
No more wasting money on random acts of marketing with lackluster results...without complicated strategies... and without having to play the "price war" game.
It seems a little hard to believe, doesn't it? After all, you've tried to promote your services by adding new marketing techniques before, but you're not really any better off. So it feels like too much to hope for to believe that this proven positioning system really could be the solution to your business success.
But this is unlike any other program you've ever tried before. That's because most course creators and gurus are focused on the latest and greatest marketing tactic... that is really not giving you the results you deserve.
With this system you'll discover...
-
The science of ethically controlling perceptions in favor of your brand
-
Why Positioning is the critical first step in your business BEFORE you even set up your website!
-
How to create greater rapport with your ideal customers and influence their perceptions
-
Discover how to become the "Go To" brand in your niche
-
How to make the competition irrelevant
PLUS, you'll have the fundamentals to experience greater confidence about WHO you are as a business and WHY you do what you do...
No more freezing and feeling uncomfortable when someone asks what you do. Beyond an elevator pitch, if you don't stand out, you'll quickly be forgotten.
I know, these sound like bold claims. But these are proven positioning strategies to help improve your ability to connect with new clients. I've shared these same strategies with countless other coaches so that they could show up uniquely in their niche too! And I know these "big brand secrets" will work for you too.
But you don't have to take my word for it. Instead, just look at the proof:
Michelle Troseth & Tracy Christopherson, Founders of MissingLogic.com
Now it's your turn to get results.
See most people think of positioning as branding. And, that's actually not the case.
Positioning is what you do before your Branding. Why? Because positioning is the strategic framework with the sole purpose of creating your unique "category of one" when done right.
Branding is the visual expression of that positioning. Most people focus on their logo, website and the creative outputs because, let's face it, that's the fun stuff.
But the real work, that most often is forgotten with small business owners, is positioning.
Think about it, the big brands do this extremely well... in fact they have to because the costs of NOT having proper positioning could mean millions in lost revenue.
So what is positioning?
It comes downs to who you are as a company (yes, this applies to you solopreneurs too) and why you do what you do.
And, why is this important?
Because without positioning, you are just one more offer in a very bloody ocean of offers.
The Unique Selling Proposition and the foundational principles that are the difference between commoditizing your business or truly standing out.
Positioning is what you do to the
mind of your prospect.
-
When you have solid positioning, it means you can claim your own "white space"
-
Little known secrets that let you attract better level of clients and grow your business through attracting your ideal clients...
-
A brand NEW way you can create your offer so that it meets the desires of your clients
-
What never to do if you want to quickly select the specialized niche(s) you want to provide consulting services for (it's NOT what you think!)
-
WARNING: Avoid these 3 marketing strategies like the plague! Ignoring this advice can mean you could the attention of your premium prospect
-
NOW: launch your marketing campaigns without the competition stealing them away (even if you've tried other approaches in the past without success)
-
If you're having difficulty finding new clients, here's why you should FORGET about Facebook ads UNTIL you have this in place
Padma Ali
Energy Alignment Coach
PadmaAli.com
"She's amazing... brilliant, creative and innovative and she's very agile in a changing market so she can certainly move and pivot your business where profitability is something that's very consistent.
I love that about Patty...
She works 100% from the heart..."
Dr. Darci Stotts,
Co-Founder of
TheIndieDoctors.com
Now, I know you're excited about finally upgrading your Positioning and finally get paid what you are truly worth...
But I also know what you're thinking...
The Positioning to Profit Mentorship Program is worth twice the price as those other business coaching alternatives.
Why? Positioning to Profit is a "Done WITH You" program. I am sharing with you all of my systems, processes, systems alongside Advisory over an eighteen week period (quicker if you want time collapse your results!)
-
Big Brand Truths - what the world's biggest brands are doing that make them stand out
-
The Goal of Positioning
-
Pitfalls to avoid when creating a brand of Authority
-
Self Awareness Acuity - the key principles to own your Authority
-
The Positioning Essentials that all Winning Brands have
-
Finding your "Prolific Persona"
-
Developing your USP
-
How to Connect at a Greater Level with Your Prospect
-
Prospect "Must-Have" Research
-
Develop your Check Mate Move
-
How to create Your "White space"
-
How to connect and meet where your premium prospects are
-
Broadcasting your message in an easy to follow system
-
You'll discover the Authority Positioning Framework
-
Developing your Core Offer messaging
-
Create your Signature system to help facilitate transformation for your prospects
-
Discover the exact system for launching your program and cultivating trust quickly
-
Create initial assets to build a selling system
-
Now that you have your foundation in place, it's time to Activate!
-
We'll build your initial conversion focused email blueprint
-
We'll build a communication plan that is based on relevancy of your Premium Prospects
-
We'll build your initial automated optimal funnel with highly impactful offers
-
We'll build a hyper focused lead system that you can monetize
-
Develop your automated system (fueled by traffic) to help sell your new transformation product/offering.
The Program is broken down into "bite sized" videos, nice and short so that you can quickly get what you need.
The goal is always to keep things simple and actionable. The videos will show you step-by-step what you have to do to get results quickly! And you'll be supported along the way with our multi-day group working coaching calls.
You might have noticed, I look to keep things simple yet effective!
That means that you can go through the content at your own pace.
It's also helpful to get through the lessons again and again in case you need a quick refresher.
The program is mobile friendly and includes a variety of learning styles: audios, videos, key take-away bullet points, full transcripts and more!
Hi there, I'm Patty Dominguez, I'm a Positioning expert, marketing strategist and mentor.
My business experience includes working in Fortune 50 companies and management consulting. Since 2013, I've been focused on helping my clients: coaches, consultants & solopreneurs to build a prolific footprint and establish their Category of One.
Our company's ethos and core values are rooted in freedom, contribution and prosperity.
I support my clients with:
-
Crafting their unique position in the market
-
Expanding their reach and build trust with their Premium Prospects
-
Build a strategic foundation (which is essential to building a profitable, relevant and meaningful business)
Currently, I'm also one of Jim Fortin's Sr. Coaches. Jim is the world leader in subconscious reprogramming, I bring distinctive neuro-science strategies to help you move beyond your self-limiting beliefs to find the success you've always wanted.
"How can I support you?" It's my "reason for being" to help my clients create expansion in the world.
When you join Positioning to Profit you will not only get lifetime access to the program, but also to our Forum/Community.
This is a private forum where you can ask your questions and connect with other members of the community.
I am a 100% recommending her. Patty totally understood my market, where I was going, what I envision...
I'm really excited about this..."
Raeeka Yaghmai
Dating and Relationship Coach
DatingWithConfidence.com
And in these tough times, she will help you pivot. Whatever Patty is offering make a run for it..."
Dr. Jeri Anderson
Author, CEO, The Whiplash Doctor
I highly recommend you take Patty's course, she is an expert. She makes it easy to understand."
Ali Edgar
Founder, aliedgar.com
It is a comprehensive program that is applicable for coaches who are struggling to get to the six-figure mark. Or perhaps you are already at six figures and are ready to scale even more. This program is for you if you are truly ready to stop playing the "price war game" and get paid what you are truly worth.
So if you are a "Lazy Lisa" or a "Lame Larry" this is not for you.
Positioning to Profit is a program that does require work and a commitment to following through on the exercises. Additionally, it is required to have a traffic budget in order for you to amplify your message.
Count on investing about 2-4 hours per week. And remember, you can go at your own pace.
It is more important to learn and apply. It's the application of what you've learned that matters.
You get a full 30 days to try it out, watch the videos and receive all of the information. It truly does provide a paint-by-numbers framework for you to complete your Positioning. It will reward you with the clarity, confidence and courage for you to show up as the Authority in your niche.
If you go through the program, complete the documentation, review the videos and attend at least 80% of the live "open office hours" and you do not achieve results of completing your positioning, then we simply do not deserve your money. We'll offer you a full refund.
