First, understand that any stellar branding first requires you to have your positioning in place.
See most people think of positioning as branding. And, that's actually not the case.
Positioning is what you do before your Branding. Why? Because positioning is the strategic framework with the sole purpose of creating your unique "category of one" when done right.
Branding is the visual expression of that positioning. Most people focus on their logo, website and the creative outputs because, let's face it, that's the fun stuff.
But the real work, that most often is forgotten with small business owners, is positioning.
Think about it, the big brands do this extremely well... in fact they have to because the costs of NOT having proper positioning could mean millions in lost revenue.
So what is positioning?
It comes downs to who you are as a company (yes, this applies to you solopreneurs too) and why you do what you do.
And, why is this important?
Because without positioning, you are just one more offer in a very bloody ocean of offers.