Ever wonder why some coaches seem to attract clients easily, while others barely scrape by with inconsistent results?
Dear fellow coach / consultant,
It's depressing, isn't it?
Even though millions of coaches will try to expand their client base by marketing online this year, very few will succeed.
Some people will achieve success for sure... and many others will struggle.
When I first launched my business in 2013, bringing my over eighteen years or Corporate experience, I scoured the internet to help me launch my online business.
What started was a long journey of following one guru after another, investing in courses, attending webinars, conferences, summits, reading books and listening to way too many people about what I could do for my business.
"You're one funnel away..."
"You need to be on Instagram"
"What you need is this funnel..."
Maybe it's even happened to you already. You're launching your marketing campaigns, but you end up struggling to connect with the right type of customers instead.
Or perhaps you are trying to attract a better level of clients, but only end up with lower than expected engagement.
You end up aggravated, disappointed, and even lost. And sometimes it feels like no matter how hard you try, you're just never going to grow your business through attracting your ideal clients yours.
Listen, if you've ever felt like this, let me just reassure you that you're not the only one.
And let me also tell you that it's not your fault if you've tried your hand at messaging and failed before.
After thousands of dollars and feeling very frustrated, I had a major epiphany during one of my corporate consulting engagements.
I was still consulting with big corporations and was applying my over eighteen years in Fortune 50 and management consulting experience.
I was working on a new product launch, where there were people from all over the globe and looking around the room I realized that there were many people working on this one product launch.
Many hours talking about the positioning of this product... a cookie!
"That's when it hit me, if the big brands are putting so much attention to positioning a product before it launches... then why are we not doing this for our own brands?"
Truth Moment: it's really hard to create sustainable success unless you have your Positioning in place.
You see, the reason why you struggle to stand out with your marketing and have to deal with a lack of results every day is because of a lack of positioning.
It's no wonder why typical marketing tactics haven't helped you grow your business like you wanted.
It's no wonder that the lucky ones make it look so easy, while you struggle. Until now, that is.
Eventually, serious business owners realize they need to focus on differentiation in order to stand out.
The Positioning to Profit Mentorship Program for business coaches and consultants who are ready to build their "Category of One" status and build their online business system.
You probably already know how key it is to show up uniquely (there's so much noise out there!)
I've distilled my Positioning experience working with the world's biggest brands over my eighteen years of experience working in Fortune 50 and management consulting.
I developed The P2P Framework™. This program will support you with a "paint by numbers" system so that you connect with your premium prospects and create a win/win rapport to be seen as the only viable solution.
The P2P Framework™ guides you with the essentials of stellar positioning.
You probably already know just how important it is to follow a proven system...
Winning positioning allows you to charge your worth. No more playing the price war game where you are seen as just another provider of services.
Best of all, this is a simple system, you'll learn how to make your competition irrelevant. I'll show you the exact "checkmate move" so that your premium prospect see no one else as a viable option.
Every step of the P2P Framework™ is backed by extensive proven marketing principles.
Here's what my clients have to say:
"I've spoken to a lot of people who promised to help me... Patty Dominguez is the real deal. She gets in my head of what I want to do for my business and makes it happen... I cannot recommend Patty enough..."
"She has been that missing ingredient... Patty does it so magical. She walks you through step by step... Patty has been there to guide me through that, and I'm so grateful.... Oh my gosh, you need Patty..."
The "Positioning to Profit" Mentorship Program Includes a "Done with You" Approach
Let's Review these together...
Why This Positioning Program is the Game Changer You've Been Waiting For...
The fact that you are here means that what you've been doing for your marketing has given you tepid results at best.
With the Positioning to Profit Mentorship Program you can zero in on your niche, the problem that you solve and speak directly to your premium prospects in a way that has them saying to themselves, "Wow, it's like you're in my head... you so get me!"
No more wasting money on random acts of marketing with lackluster results...without complicated strategies... and without having to play the "price war" game.
It seems a little hard to believe, doesn't it? After all, you've tried to promote your services by adding new marketing techniques before, but you're not really any better off. So it feels like too much to hope for to believe that this proven positioning system really could be the solution to your business success.
But this is unlike any other program you've ever tried before. That's because most course creators and gurus are focused on the latest and greatest marketing tactic... that is really not giving you the results you deserve.
With this system you'll discover...
The science of ethically controlling perceptions in favor of your brand
Why Positioning is the critical first step in your business BEFORE you even set up your website!
How to create greater rapport with your ideal customers and influence their perceptions
Discover how to become the "Go To" brand in your niche
How to make the competition irrelevant
PLUS, you'll have the fundamentals to experience greater confidence about WHO you are as a business and WHY you do what you do...
No more freezing and feeling uncomfortable when someone asks what you do. Beyond an elevator pitch, if you don't stand out, you'll quickly be forgotten.
I know, these sound like bold claims. But these are proven positioning strategies to help improve your ability to connect with new clients. I've shared these same strategies with countless other coaches so that they could show up uniquely in their niche too! And I know these "big brand secrets" will work for you too.
But you don't have to take my word for it. Instead, just look at the proof:
"We were very ready to focus on our messaging, We've had a lot of coaching... we just knew that our messaging was off...
We learned so much, the resources, the tools, the lessons... so valuable, we go back to them all the time.
She taught us to "Zag" and step out in our industry... We feel so much more confident now."
You can try to keep marketing in your old way, but why, it's costing you sales!
First, understand that any stellar branding first requires you to have your positioning in place. See most people think of positioning as branding. And, that's actually not the case.
Positioning is what you do before your Branding. Why? Because positioning is the strategic framework with the sole purpose of creating your unique "category of one" when done right. Branding is the visual expression of that positioning. Most people focus on their logo, website and the creative outputs because, let's face it, that's the fun stuff.
But the real work, that most often is forgotten with small business owners, is positioning.
Think about it, the big brands do this extremely well... in fact they have to because the costs of NOT having proper positioning could mean millions in lost revenue.
So what is positioning? It comes downs to who you are as a company (yes, this applies to you solopreneurs too) and why you do what you do.
And, why is this important? Because without positioning, you are just one more offer in a very bloody ocean of offers.
Take a look at what others are saying about the Positioning to Profit Program
"She helped me come up with such amazing strategies with so much ease that it made my life like a 100% easy and I can't say enough about what working with her. Its an investment thats going to pay off. So I highly, highly recommend working with her."
"She's amazing... brilliant, creative and innovative and she's very agile in a changing market so she can certainly move and pivot your business where profitability is something that's very consistent. I love that about Patty... She works 100% from the heart..."
Dr. Darci Stotts, Co-Founder of TheIndieDoctors.com
If Positioning to Profit works so well for these folks, just imagine what it can do for YOU! Now, I know you're excited about finally upgrading your Positioning and finally get paid what you are truly worth...
But I also know what you're thinking...
How Does It Work?
You've seen those other marketing programs and systems. The Positioning to ProfitMentorship Program is worth twice the price as those other business coaching alternatives. Why? Positioning to Profit is a "Done WITH You" program. I am sharing with you all of my systems, processes, systems alongside Advisory over an eighteen week period (quicker if you want time collapse your results!)
Here are the details:
Creating Your "Category of One"
Big Brand Truths - what the world's biggest brands are doing that make them stand out
The Goal of Positioning
Pitfalls to avoid when creating a brand of Authority
Self Awareness Acuity - the key principles to own your Authority
The Positioning Essentials that all Winning Brands have
Finding your "Prolific Persona"
Developing your USP
How to Connect at a Greater Level with Your Prospect
Prospect "Must-Have" Research
Develop your Check Mate Move
How to create Your "White space"
Building Your External Positioning
How to connect and meet where your premium prospects are
Broadcasting your message in an easy to follow system
You'll discover the Authority Positioning Framework
Developing your Core Offer messaging
Create your Signature system to help facilitate transformation for your prospects
Discover the exact system for launching your program and cultivating trust quickly
Create initial assets to build a selling system
Now that you have your foundation in place, it's time to Activate!
We'll build your initial conversion focused email blueprint
We'll build a communication plan that is based on relevancy of your Premium Prospects
We'll build your initial automated optimal funnel with highly impactful offers
We'll build a hyper focused lead system that you can monetize
Develop your automated system (fueled by traffic) to help sell your new transformation product/offering.
The complete Positioning to Profit Mentorship Program consists of every element of the P2P Framework™.
The Program is broken down into "bite sized" videos, nice and short so that you can quickly get what you need.
The goal is always to keep things simple and actionable. The videos will show you step-by-step what you have to do to get results quickly! And you'll be supported along the way with our multi-day group working coaching calls.
You might have noticed, I look to keep things simple yet effective!
POSITIONING TO PROFIT for Life!
When you join the Positioning to Profit Mentorship Program, you get access to the full program with all of the modules and supporting assets (downloadable PDFs, transcripts, audios) for life!
That means that you can go through the content at your own pace. It's also helpful to get through the lessons again and again in case you need a quick refresher.
The program is mobile friendly and includes a variety of learning styles: audios, videos, key take-away bullet points, full transcripts and more!
Hi there, I'm Patty Dominguez, I'm a Positioning expert, marketing strategist and mentor.
My business experience includes working in Fortune 50 companies and management consulting. Since 2013, I've been focused on helping my clients: coaches, consultants & solopreneurs to build a prolific footprint and establish their Category of One.
Our company's ethos and core values are rooted in freedom, contribution and prosperity.
I support my clients with:
Crafting their unique position in the market
Expanding their reach and build trust with their Premium Prospects
Build a strategic foundation (which is essential to building a profitable, relevant and meaningful business)
Currently, I'm also one of Jim Fortin's Sr. Coaches. Jim is the world leader in subconscious reprogramming, I bring distinctive neuro-science strategies to help you move beyond your self-limiting beliefs to find the success you've always wanted.
"HOW CAN I SUPPORT YOU?"
My clients will tell you that I start out all my calls with that phrase, "How can I support you?" It's my "reason for being" to help my clients create expansion in the world.
When you join Positioning to Profit you will not only get lifetime access to the program, but also to our Forum/Community.
This is a private forum where you can ask your questions and connect with other members of the community.
Positioning to Profit is for coaches, consultants, entrepreneurs and small business owners who are struggling to stand out with their business offers.
It is a comprehensive program that is applicable for coaches who are struggling to get to the six-figure mark. Or perhaps you are already at six figures and are ready to scale even more. This program is for you if you are truly ready to stop playing the "price war game" and get paid what you are truly worth.
So if you are a coach, consultant, entrepreneur, a small business owner and you want to create a more empowered expert Authority in your niche, then absolutely Positioning to Profit is for you.
WHO IS POSITIONING TO PROFIT NOT FOR?
This program is most definitely NOT for the person that is looking for the silver bullet, "get rich quick" scheme. So if you are a "Lazy Lisa" or a "Lame Larry" this is not for you.
Positioning to Profit is a program that does require work and a commitment to following through on the exercises. Additionally, it is required to have a traffic budget in order for you to amplify your message.
While it offers a "paint by numbers" system that is proven and successful, the difference is YOU.
HOW MUCH TIME IS THIS ALL GOING TO TAKE?
Glad you asked.
Count on investing about 2-4 hours per week. And remember, you can go at your own pace.
It is more important to learn and apply. It's the application of what you've learned that matters.
Here's the thing, the Positioning to Profit program is going to actually SAVE you time, because you are finally going to have laser-focus on how you want to show up in your business instead of shooting in the dark marketing that is keeping your stuck.
Sooner or later you'll get tired of losing sales and you'll want to leverage the P2P Framework to increase your connections to your dream clients.
THE MIGHTY REAL GUARANTEE
Positioning to Profit is a comprehensive online training with LIVE support that will help provide the best practices to create your own "Category of One" status.
You get a full 30 days to try it out, watch the videos and receive all of the information. It truly does provide a paint-by-numbers framework for you to complete your Positioning. It will reward you with the clarity, confidence and courage for you to show up as the Authority in your niche.
If you go through the program, complete the documentation, review the videos and attend at least 80% of the live "open office hours" and you do not achieve results of completing your positioning, then we simply do not deserve your money. We'll offer you a full refund.
The bottom line is that I want to see you gain success like so many of my clients have achieved. So, by offering this it removes the barrier for you to take action, because you have nothing to lose.
Your Perfect Customers are Waiting for You, They just haven't heard of you yet...
How much time is this course going to take?
We recommend for you to spend 2-4 hours a week and you will comfortably get through the content but more importantly implementation.
You can go at your own pace and with the way the content is laid out, it's easy to do "bite-sized" sessions during your busy day.
Why do you think this program will work for me? I have an established business.
Well, if you are reactively pricing or just can't seem to stand out, you probably have a miss with your positioning. This information is fundamentally essential to create a sustainable business that is rooted in sound marketing principles.
I've worked with countless successful coaches, consultants and entrepreneurs who have been able to refine their offers and positioning as a result of taking the course. Check out our testimonials ;)
Do you have a refund policy?
We sure do. If you go through the program, complete the documentation/homework, review the videos and attend at least 80% of the open office hour calls and you do not gain the benefits of the program, then we simply do not deserve your money.
Schedule your call with a client care team member and We'll offer you a full refund.
I'm apprehensive about investing in yet another program, how is this different?
I'm sure you invested in all those programs because you thought you'd get a result, right?
The fact that you are here means that you didn't get the results you were looking for.
The Positioning to Profit Mentorship program is different because it starts with Positioning, so that you can stand out. Additionally it's a "done with you" meaning, you'll have the exact system as well as the group calls to help you through all of the elements.
One of the key principles includes the Internal Positioning section (which is at the beginning) this will help you own your "Prolific Persona" so that you are seeing yourself as the Expert and overcoming your self-limiting beliefs.
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